Communication and Strategy for the Diverse Organization
Selwyn Swe PMP, GPHR, ACMP Social Media Lead, ITIL V3, APMG Change Management, ASTD member
Over 30 years ago, Dr. Virginia Satir brought us a model for change that simply yet elegantly summarized the way a change impacts the performance of an organization.
As pictured here, the Satir change model shows how immediately after a change is introduced into an organization, the change is met with resistance. The conflict that is a normal part of resistance throws the organization into chaos. The group eventually integrates the change ultimately creating a new (and hopefully more productive) status quo.
As the chart below suggests, the way that the change is managed can impact the degree to which performance is impacted. By using a prescriptive methodology, organizations can minimize the amount of performance loss and reduce the amount of time to reach the new, more efficient “new” status quo.